Mom & Baby Inc.,a firm specializing in mother and child care products,gives away free samples of their latest products to new mothers.They also encourage mothers to provide feedback on their product samples in a blog for new mothers.The company's goal is to stimulate positive word-of-mouth communications about their products.This is an example of _____ word-of-mouth.

Question

Quizplus · Accepted Answer

This is an example of amplified word-of-mouth because the company is actively encouraging and facilitating the sharing of feedback and experiences to promote their products.