The size of the awareness set decreases as external search proceeds.
Correct Answer:
Verified
Q22: Brand loyalty involves deeply-held commitment to rebuy
Q23: In an ongoing search,the search effort is
Q24: Brand inertia is present when a consumer
Q25: The inert set includes those alternatives to
Q26: Satisficing is the practice of using decision-making
Q28: Consumer search behavior refers to the behaviors
Q29: The total collection of all possible solutions
Q30: Internal search includes the retrieval of knowledge
Q31: Prepurchase search activities are focused on locating
Q32: A consumer is considered loyal if she
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