Alternatives that are deemed to be unacceptable for further consideration in decision making comprise a consumer's inert set.
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Q16: With limited decision making,consumers search for extensive
Q17: Extended decision making occurs when involvement is
Q19: The activities found in the decision-making process
Q20: The rational decision-making perspective centers on the
Q22: Retailers use the brand-lift index to measure
Q22: Brand loyalty involves deeply-held commitment to rebuy
Q23: In an ongoing search,the search effort is
Q24: Brand inertia is present when a consumer
Q25: The inert set includes those alternatives to
Q26: Satisficing is the practice of using decision-making
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