Which of the following is true about the consumer decision-making process?
A) Consumers always proceed through the activities in the decision-making process in a sequential fashion.
B) Consumers always complete the decision-making process once it is initiated.
C) Consumers' decision-making processes don't always involve a tangible product.
D) Consumers' decision-making processes operate independently of any value perceptions.
E) Consumers' decision making doesn't always involve choices linked to value.

Question

Quizplus · Accepted Answer

The consumer decision-making process can involve intangible products or services as well, such as choosing a college or selecting a healthcare provider. Therefore, option C is true while the other options are not entirely accurate. Consumers do not always proceed through the activities in a sequential fashion, as they may skip or repeat certain steps depending on the decision at hand. Similarly, consumers may not always complete the decision-making process once it is initiated, especially if they encounter barriers or challenges in their choices. Consumers' decision-making processes operate based on their value perceptions, which include their beliefs, attitudes, and preferences. Finally, consumers' decision-making always involves a choice, which can be linked to value in terms of costs, benefits, or outcomes.

Which of the Following Is True About the Consumer Decision-Making