Which of the following statements is true about habitual decision making?
A) It occurs when a consumer believes the consumption of a specific product that they have in mind will solve the problem and deliver value.
B) It involves extensive evaluation of alternatives based on the potential to satisfy a particular need.
C) It occurs when a consumer's involvement with the particular product category is high.
D) It occurs when the perceived risk for the particular product is high.
E) It involves a time-consuming process of collecting information and comparing brands.

Question

Quizplus · Accepted Answer

Habitual decision making occurs when a consumer chooses a product out of habit, without much thought or evaluation of alternatives. Option A states that the consumer believes the consumption of a specific product will solve the problem and deliver value, which is in line with the characteristics of habitual decision making. The other options involve more active and involved decision making processes.

Which of the Following Statements Is True About Habitual Decision