ENERGY BAR SCENARIO
Nutrition labels on products provide considerable information for consumers. For example, a consumer deciding among the many brands of energy bars might compare three offerings: Crayton Bar, Goodie-meal Bar, and Snacky-Bar. The most important attribute for this consumer is protein content, followed by calories, taste, sugar, price and fat content. This consumer would like an energy bar with high-protein content but low in calories, sugar, fat, and price, and also one that tastes good. Information for all the attributes is found on the product nutrition label except for the taste attribute. This information is summarized in the following table:

-Refer to Energy Bar Scenario.The consumer is unaware of the taste of the three bars.Taste is an example of a(n)_____ attribute.
A) search
B) perceptual
C) underlying
D) content
E) determinant

Question

ENERGY BAR SCENARIO
Nutrition labels on products provide considerable information for consumers. For example, a consumer deciding among the many brands of energy bars might compare three offerings: Crayton Bar, Goodie-meal Bar, and Snacky-Bar. The most important attribute for this consumer is protein content, followed by calories, taste, sugar, price and fat content. This consumer would like an energy bar with high-protein content but low in calories, sugar, fat, and price, and also one that tastes good. Information for all the attributes is found on the product nutrition label except for the taste attribute. This information is summarized in the following table:
 
-Refer to Energy Bar Scenario.The consumer is unaware of the taste of the three bars.Taste is an example of a(n)_____ attribute.
A) search 
B) perceptual 
C) underlying 
D) content 
E) determinant

Quizplus · Accepted Answer

Taste is an underlying attribute because it cannot be evaluated before consumption and is only revealed through experience.

ENERGY BAR SCENARIO Nutrition Labels on Products Provide Considerable Information for Consumers. for for Consumers