If she uses the maximax criterion, which advertising strategy will she use?
A)print
B)mixed
C)television
D)either print or mixed
E)either mixed or television

Question

Quizplus · Accepted Answer

The maximax criterion involves selecting the option with the highest possible payoff, regardless of its probability of occurring. In this case, if the highest potential payoff is associated with television advertising, then that would be the best choice according to the maximax criterion.

If She Uses the Maximax Criterion, Which Advertising Strategy Will