The decision points at each phase gate are known as "Go, Kill, Hold, or Recycle" decisions.
G.Cooper several decades ago to improve management of new-product development.The original model incorporates five stages: preliminary investigation, detailed investigation, development, testing and validation, and full production and market launch.Stages precede gates and represent information developed to enable gatekeepers to make the right decision at the next gate.These decision points at each gate are known as go, kill, hold, or recycle decisions.Given the information developed for each stage, the gatekeepers (the oversight team) can decide to continue with the project, abort the project, or revise/recycle.
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