A firm's marketers must write a marketing plan before formulating an overall marketing strategy.

Name: A firm's marketers must write a marketing plan before formulating an overall marketing strategy.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

A firm's overall marketing strategy is typically developed before writing a specific marketing plan, as the strategy provides the overarching direction and goals that the marketing plan will detail and support.

A Firm's Marketers Must Write a Marketing Plan Before Formulating