Culture is the broadest interpersonal determinant of consumer behavior.

Name: Culture is the broadest interpersonal determinant of consumer behavior.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Culture includes shared beliefs, customs, values, and behaviors of a group and can have a significant influence on consumer behavior. It can impact a consumer's attitudes, preferences, and perceptions towards products and services. Thus, it is considered the broadest interpersonal determinant of consumer behavior.

Culture Is the Broadest Interpersonal Determinant of Consumer Behavior