Kim's Egg Rolls were being promoted as a dinner item but after a few years the company decided to change their packaging and advertising to promote the egg rolls as evening snacks.This is an example of repositioning a product.

Question

Quizplus · Accepted Answer

Repositioning a product involves changing the way a product is marketed or advertised to appeal to a new target market or to better align with the changing needs of existing customers. In this case, Kim's Egg Rolls were originally marketed as a dinner item but were repositioned as an evening snack, indicating a change in the target market and the way the product was intended to be used.

Kim's Egg Rolls Were Being Promoted as a Dinner Item