In which one of the following market circumstances is a broad differentiation strategy generally NOT well-suited?
A) When buyer needs and preferences are too diverse to be fully satisfied by a standardized product
B) When few rivals are pursuing a similar differentiation approach
C) When the products of rivals are weakly differentiated and most competitors are resorting to clever advertising to try to set their product offerings apart
D) When there are many ways to differentiate the product or service and many buyers perceive these differences as having value
E) When technological change is fast-paced and competition revolves around rapidly evolving product features

Question

Quizplus · Accepted Answer

When the products of rivals are weakly differentiated and most competitors are resorting to clever advertising to try to set their product offerings apart, a broad differentiation strategy is generally not well-suited because it is difficult to differentiate a product or service from competitors when they are all using similar strategies.

In Which One of the Following Market Circumstances Is a Broad