A company's "macro-environment" refers to:
A) the industry and the competitive arena in which the company operates.
B) general economic conditions plus the factors driving change in the markets where a company operates.
C) the strategically relevant factors outside a company's industry boundaries-economic conditions,political factors,sociocultural forces,technological factors,environmental factors,and legal/regulatory conditions.
D) the competitive market environment that exists between a company and its competitors.
E) the dominant economic features of a company's industry.

Question

Quizplus · Accepted Answer

The macro-environment includes all the external factors that are outside industry boundaries, including economic conditions, political factors, sociocultural forces, technological factors, environmental factors, and legal/regulatory conditions. These factors have a significant impact on a company's operations and can influence its strategic decisions. This is different from the micro-environment, which includes specific industry factors such as competitors, suppliers, and customers.

A Company's "Macro-Environment" Refers To