Question 1

A marketing plan that included sections on transportation requirements, inventory product-handling requirements, and facility requirements would include those sections under the area of ___________.

Accepted Answer

According to Exhibit 18-4, "transportation requirements, inventory product-handling requirements, and facilities requirements" would come under the Place section of a marketing plan.

Question 2

Regarding timing, a marketing plan:

Accepted Answer

A marketing plan simply spells out time period and the time-related details implemented over a reasonable length of time, depending on the situation.

Question 3

Which section of a formal marketing plan for a new product is most directly related to deciding how you want the target market to think about your product compared to competitive products?

Accepted Answer

According to Exhibit 18-4, deciding "how will marketing mix be differentiated from the competition?" would come under the Differentiation and Positioning section of a marketing plan.

Question 4

In a marketing plan, which of the following would not be included in the Promotion area?

Accepted Answer

According to Exhibit 18-4, "advertising, personal selling, publicity, and sales promotion" would come under the Promotion section of a marketing plan.

Question 5

As a product moves through its product life cycle stages:

Accepted Answer

As a product moves through its product life cycle stages persuasive promotion becomes more important. Refer to Chapter 9.

Question 6

As a product moves from the early to the later stages of the product life cycle:

Accepted Answer

As a product moves through its product life cycle stages: distribution moves toward being more intensive; firms either cut prices or just meet competition; promotion becomes frantically competitive; and products tend to become more similar. Refer to Exhibit 9-3 in Chapter 9.

Question 7

Which of the following might be sections in a marketing plan?

Accepted Answer

Situation Analysis, Customer Analysis, Competitor Analysis, and Marketing Strategy are just some of the different sections in a marketing plan. Refer to Exhibit 18-4.

Question 8

As a product moves through its product life cycle stages:

Accepted Answer

As a product moves through its product life cycle stages the promotion emphasis is on building selective demand. Refer to Chapter 9.

Question 9

Regarding the challenges facing marketers, the text suggests that:

Accepted Answer

Marketing managers must constantly evaluate their strategies and not wait until a problem becomes completely obvious to do something about it. Rather, they should adhere to the idea "if it ain't broke, improve it."

Question 10

Pioneer has developed a new consumer electronics item-a heterogeneous shopping product with unique patented features. It probably should use a marketing mix of:

Accepted Answer

Pioneer's marketing manager should use a marketing mix of selective distribution, skimming pricing, pioneering advertising, and a "push" policy. Refer to Chapters 9 and 13.

Question 11

When developing a marketing plan for a new product that is about to enter the market introduction stage of its product life cycle, a marketing manager should:

Accepted Answer

When the market situation changes, the original reasons may no longer apply, therefore, a marketing plan needs to be routinely checked and updated.

Question 12

The forces of competition in and among _____ helps speed the diffusion of marketing advances to consumers everywhere.

Accepted Answer

The forces of competition in and among market-directed economies will help speed the diffusion of marketing advances to consumers everywhere. As macro-marketing systems improve worldwide, more consumers will have income to buy products-from wherever in the world those products come.

Question 13

Which of the following is a demographic pattern that affects marketing strategy planning?

Accepted Answer

According to exhibit 18-5, slower real income growth in the United States is a demographic pattern that affects marketing strategy planning. Other patterns include explosion in senior and ethnic submarkets and population growth slowdown in U.S.

Question 14

Marie Callender has developed a new brand of frozen dinners to compete with the well-established brands. It probably should use a marketing mix of:

Accepted Answer

Marie Callender should use a marketing mix of intensive distribution, introductory price dealing, selective demand advertising, and a combined "push" and "pull" policy. Refer to Chapters 9 and 13.

Question 15

Which section of a formal marketing plan for a new product is most directly related to deciding the markup chain in the channel of distribution for a new product?

Accepted Answer

According to Exhibit 18-4, deciding "markup chain in channel" would come under the Price section of a marketing plan.

Question 16

Which section of a formal marketing plan for a new product is most directly related to deciding which segmenting dimensions are most important in choosing a target market?

Accepted Answer

According to Exhibit 18-4, deciding the "possible segmenting dimensions (customer needs, other characteristics)" would come under the Customer Analysis section of a marketing plan.

Question 17

While developing a new marketing plan, Taco Bell is analyzing whether a collaborator like Major League Baseball would be a good sponsor. This analysis should appear in the ____ section of the marketing plan.

Accepted Answer

Collaborators are evaluated in the company section of the marketing plan. See Exhibit 18-4 for a completely outline of the marketing plan.

Question 18

As macro-marketing systems improve worldwide:

Accepted Answer

As macro-marketing systems improve worldwide, more consumers will have income to buy products-from wherever in the world those products come. The forces of competition in and among market-directed economies will help speed the diffusion of marketing advances to consumers everywhere.

Question 19

As consumers shift their support to firms that do meet their needs,

Accepted Answer

As consumers shift their support to firms that do meet their needs, laggard businesses are forced to either improve or get out of the way.

Question 20

A marketing plan will:

Accepted Answer

A marketing plan includes: the time-related details; lays out the details of the target market and the marketing mix strategy decisions; and changes with the marketing strategy as the product moves through its life cycle.

Quiz 18: Ethical Marketing in a Consumer-Oriented World: Appraisal and Challe

A marketing plan that included sections on transportation requirements, inventory product-handling requirements, and facility requirements would include those sections under the area of ___________.

Regarding timing, a marketing plan:

Which section of a formal marketing plan for a new product is most directly related to deciding how you want the target market to think about your product compared to competitive products?

In a marketing plan, which of the following would not be included in the Promotion area?

As a product moves through its product life cycle stages:

As a product moves from the early to the later stages of the product life cycle:

Which of the following might be sections in a marketing plan?

As a product moves through its product life cycle stages:

Regarding the challenges facing marketers, the text suggests that:

Pioneer has developed a new consumer electronics item-a heterogeneous shopping product with unique patented features. It probably should use a marketing mix of:

When developing a marketing plan for a new product that is about to enter the market introduction stage of its product life cycle, a marketing manager should:

The forces of competition in and among _____ helps speed the diffusion of marketing advances to consumers everywhere.

Which of the following is a demographic pattern that affects marketing strategy planning?

Marie Callender has developed a new brand of frozen dinners to compete with the well-established brands. It probably should use a marketing mix of:

Which section of a formal marketing plan for a new product is most directly related to deciding the markup chain in the channel of distribution for a new product?

Which section of a formal marketing plan for a new product is most directly related to deciding which segmenting dimensions are most important in choosing a target market?

While developing a new marketing plan, Taco Bell is analyzing whether a collaborator like Major League Baseball would be a good sponsor. This analysis should appear in the ____ section of the marketing plan.

As macro-marketing systems improve worldwide:

As consumers shift their support to firms that do meet their needs,

A marketing plan will: