"Demand-backward pricing" involves a producer estimating an acceptable final consumer price and working backward to determine what the producer can charge in the channel.

Name: "Demand-backward pricing" involves a producer estimating an acceptable final consumer price and working backward to determine what the producer can charge in the channel.
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Demand-backward pricing involves starting with the final consumer price and working backward to determine what the producer can charge in the channel.

"Demand-Backward Pricing" Involves a Producer Estimating an Acceptable Final Consumer