With complementary product pricing, different price levels are set on different products because the products are targeted at different market segments.

Question

Quizplus · Accepted Answer

Complementary product pricing involves setting prices for products that complement each other, such as a razor and blades, where one may be priced lower to encourage the sale of the other, which is where the company makes most of its profit. It does not primarily concern targeting different market segments with different products.

With Complementary Product Pricing, Different Price Levels Are Set on Different