Which of the following is an example of a cost-oriented price setting approach?
A) Negotiated prices
B) Price sensitivity
C) Value in use pricing
D) Markup pricing
E) Reference prices

Question

Quizplus · Accepted Answer

Markup pricing is a cost-oriented price setting approach that involves adding a fixed percentage (or markup) to the cost of producing or purchasing a product to determine its selling price. This approach takes into account the company's costs and desired profit margin to set the price.

Which of the Following Is an Example of a Cost-Oriented