"Deal-of-the-Day" websites are platforms that offer discounts that generally aren't enough to move consumers into action.

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Most coupons offer discounts of $.50 to $1.00-which isn't enough to move some customers to action. So "Deal-of-the-Day" websites like Groupon and Living Social offer customers real bargains-often half off or more. The bargain offers come from local businesses-usually retailers, restaurants, or service providers-and arrive in daily e-mails customers sign up to receive.

"Deal-Of-The-Day" Websites Are Platforms That Offer Discounts That Generally Aren't