F.O.B. "shipping point" pricing simplifies the seller's pricing, but tends to reduce the size of the seller's market.
F.O.B. shipping point pricing simplifies the seller's pricing but it may narrow the market.

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F.O.B. shipping point pricing means that the buyer is responsible for paying the shipping costs and takes ownership of the goods at the seller's warehouse or shipping point. This simplifies the seller's pricing because they only need to quote a price for the goods themselves, without having to account for shipping costs. However, this may reduce the size of the seller's market because some buyers may prefer F.O.B. destination pricing, where the seller is responsible for shipping costs and the buyer takes ownership of the goods at their own location.

FOB "Shipping Point" Pricing Simplifies the Seller's Pricing, but Tends