A value pricer tries to offer a target market the same marketing mix as competitors but with a below-the-market price.

Question

Quizplus · Accepted Answer

A value pricer aims to offer a similar marketing mix as competitors with a lower price, but not necessarily below the market price. They may offer a similar price as the market, but provide more value to customers through other aspects of the marketing mix such as product quality or promotions.

A Value Pricer Tries to Offer a Target Market the Same