Why should pricing objectives be explicitly stated?
A) They have a direct effect on pricing policies and the methods used to set the price.
B) It provides direction for company-level objectives.
C) Explicitly stating objectives provides legal protection for the firm.
D) Most state laws require explicitly stating legal objectives.
E) Firms should always choose profit-oriented pricing objectives.

Question

Quizplus · Accepted Answer

Pricing objectives have a direct impact on the pricing policies and methods used to set the price of a product or service. Explicitly stating these objectives helps to ensure that pricing decisions align with these goals and objectives.

Why Should Pricing Objectives Be Explicitly Stated