A marketing manager may choose a pricing objective that is
A)sales oriented.
B)status quo oriented.
C)profit oriented.
D)any of these-depending on the situation.

Name: A marketing manager may choose a pricing objective that is A)sales oriented. B)status quo oriented. C)profit oriented. D)any of these-depending on the situation.
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Question

Quizplus · Accepted Answer

As stated in Exhibit 17-4,a marketing manager may choose any of these pricing objectives,depending on the situation.

A Marketing Manager May Choose a Pricing Objective That Is