Profit maximization pricing objectives:
A) almost always lead to high prices.
B) are generally not in the public interest.
C) seek to get as much profit as possible.
D) may be stated as a desire to achieve rapid sales growth.
E) All of these alternatives are correct.

Question

Quizplus · Accepted Answer

Profit maximization pricing objectives seek to get as much profit as possible, which can lead to higher prices and is not always in the public interest. Additionally, a desire for rapid sales growth would be better stated as a sales growth objective rather than a profit maximization objective.

Profit Maximization Pricing Objectives