A profit maximization pricing objective
A) is a sales-oriented pricing objective.
B) does not always lead to high prices.
C) can never be socially responsible.
D) is often stated as percentage of market share.
E) is a status quo oriented pricing objective.

Question

Quizplus · Accepted Answer

A profit maximization pricing objective does not necessarily mean setting high prices. It means selecting prices that will generate the highest profit for the company, which can sometimes involve setting lower prices to increase sales volume.

A Profit Maximization Pricing Objective