A sales-oriented objective may seek all of the following except
A) some level of unit sales.
B) some level of dollar sales.
C) target return profits.
D) share of the market.
E) percentage of the market.

Question

Quizplus · Accepted Answer

a sales-oriented objective is focused on achieving sales-related goals, such as unit sales, dollar sales, share of the market, or percentage of the market. Target return profits, on the other hand, is a profit-oriented objective and is not directly related to sales. Therefore, C is the correct answer as it does not fit into the category of sales-oriented objectives.

A Sales-Oriented Objective May Seek All of the Following Except