Sales-oriented pricing objectives include:
A) Growth in unit sales, dollar sales, or share of market.
B) Meeting competition.
C) Target return.
D) Profit maximization.
E) None of these alternatives is correct.

Question

Quizplus · Accepted Answer

Sales-oriented pricing objectives are focused on increasing or growing sales, either in terms of units sold, dollar sales, or market share. The other options listed (B, C, and D) are profit-oriented pricing objectives.

Sales-Oriented Pricing Objectives Include