Sales-oriented pricing objectives:
A) may include market share targets as well as dollar or unit sales targets.
B) might be achieved and still result in losses.
C) are especially risky during times when a firm's costs are rising rapidly.
D) can be used by nonprofit organizations as well as for-profit ones.
E) All of these alternatives are correct.

Question

Quizplus · Accepted Answer

All the statements accurately describe sales-oriented pricing objectives. They can include various targets (A), potentially result in losses if costs exceed sales revenue (B), are risky during periods of rising costs (C), and are applicable to both nonprofit and for-profit organizations (D).

Sales-Oriented Pricing Objectives