Sales-oriented objectives stated in market share terms:
A) make some sense when a market is growing rapidly.
B) use market share targets instead of dollar or unit sales targets.
C) might be achieved and still result in losses for the firm.
D) may lead to greater economies of scale for the firm than for its competitors.
E) All of these alternatives are correct.

Question

Quizplus · Accepted Answer

All the statements about sales-oriented objectives stated in market share terms are correct. They can be sensible in rapidly growing markets, focus on market share rather than specific sales figures, potentially lead to losses despite achieving targets, and may result in greater economies of scale compared to competitors.

Sales-Oriented Objectives Stated in Market Share Terms