Heritage Brick's marketing manager is setting her pricing policies to "increase market share to 8%." Her pricing objective seems to be:
A) status quo oriented.
B) sales oriented.
C) profit oriented.
D) target return oriented.
E) None of these is a good answer.

Question

Quizplus · Accepted Answer

The marketing manager's objective to increase market share indicates a sales oriented pricing policy. This prioritizes the company's sales volume and market share over maximizing profits or maintaining current prices.

Heritage Brick's Marketing Manager Is Setting Her Pricing Policies to "Increase