Regarding pricing objectives, a good marketing manager knows that:
A) sales-oriented objectives usually lead to high profits.
B) target return objectives usually lead to a large profit.
C) status quo pricing objectives can be part of an extremely aggressive marketing strategy.
D) profit maximization objectives always lead to high prices.
E) None of these alternatives is correct.
Correct Answer:
Verified
Q133: Some nonprofit organizations set prices to increase
Q134: The problem with sales-oriented pricing objectives is
Q135: Profit maximization pricing objectives:
A) almost always lead
Q136: A sales-oriented objective may seek all of
Q137: Sales-oriented pricing objectives include:
A) Growth in unit
Q139: Which of the following is a SALES-ORIENTED
Q140: Managers satisfied with their current market share
Q141: Faced with many "me-too" competitors, Sonic Burgers,
Q142: A one-price policy means:
A) offering the same
Q143: A one-price policy means offering the same
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