Which of the following is a status quo oriented pricing objective?
A) Target return
B) Unit sales growth
C) Profit maximization
D) Growth in market share
E) Nonprice competition

Question

Quizplus · Accepted Answer

Nonprice competition is a status quo oriented pricing objective because it focuses on maintaining prices at the same level as competitors rather than trying to increase profits or market share. The goal is to differentiate the product based on quality, features, or other factors rather than competing on price.

Which of the Following Is a Status Quo Oriented Pricing