Which of the following statements would be most likely to be made by a manager with a status quo pricing objective?
A) "A price of $10.00 will penetrate the market."
B) "A price of $10.00 will not start a price war with our competitors."
C) "A price of $10.00 should maximize profits."
D) "A price of $10.00 will provide a 30% return on investment."
E) "A price of $10.00 should result in a 9% increase in sales."

Question

Quizplus · Accepted Answer

A manager with a status quo pricing objective aims to maintain current prices and avoid price wars with competitors. Option B states that a price of $10.00 will not start a price war with competitors, making it the most likely statement by a manager with this objective.

Which of the Following Statements Would Be Most Likely to Be