Offering the same price to all customers who purchase products under essentially the same conditions and in the same quantities is a ______________ policy.
A) penetration pricing
B) one-price
C) value pricing
D) flexible-price
E) skimming pricing

Question

Quizplus · Accepted Answer

One-price policy refers to the practice of offering the same price to all customers under the same conditions and quantities. It is commonly seen in retail businesses where products are sold to customers at a fixed price, regardless of their bargaining power, demographics, or buying history. This policy promotes fairness and avoids discrimination, and it also simplifies the pricing process and reduces transaction costs. Therefore, B is the correct answer.

Offering the Same Price to All Customers Who Purchase Products