Some marketing managers have set up relationships with Internet companies whose ads invite customers to "set your own price." Such marketing managers
A) have given up on administering prices.
B) are carefully administering a flexible price.
C) are following a one-price policy.
D) make it easier for competition to undercut them.
E) are following a penetration pricing policy.

Question

Quizplus · Accepted Answer

These marketing managers are offering a flexible price, but they are still administering it by setting a minimum acceptable price. This allows customers to feel like they have control over the price while also ensuring that the company can still make a profit.

Some Marketing Managers Have Set Up Relationships with Internet Companies