Trying to get the "cream" of a market (i.e., the top of a demand curve) at a high price before aiming at the more price-sensitive customers is consistent with a(an):
A) flexible-price policy.
B) sales-oriented pricing policy.
C) skimming pricing policy.
D) introductory price dealing policy.
E) penetration pricing policy.

Question

Quizplus · Accepted Answer

Skimming pricing policy aims to get the maximum revenue from the top of a demand curve by setting a high price. This strategy is often used for new or innovative products with little competition, and then the price can be lowered to capture more price-sensitive customers.

Trying to Get the "Cream" of a Market (I