Which of the following do firms using value pricing tend to avoid?
A) Setting a high price only because consumers already know the brand name
B) Building a relationship with a customer which raises their expectations
C) Delivering unexpected services which haven't been stated to the customer
D) Establishing a price level that gives the target market superior customer value
E) Focusing on customer requirements and adopting a relevant marketing mix

Question

Quizplus · Accepted Answer

Firms using value pricing tend to avoid setting high prices only because consumers already know the brand name. Value pricing focuses on establishing a price level that gives the target market superior customer value.

Other options such as building a relationship with a customer which raises their expectations, delivering unexpected services which haven't been stated to the customer, and focusing on customer requirements and adopting a relevant marketing mix are all important aspects of value pricing.

Which of the Following Do Firms Using Value Pricing Tend