Smartphones embedded with GPS (Global Positioning System) can be used as a medium to deliver ads based on a customers'_____.

Question

Quizplus · Accepted Answer

Smartphones' embedded GPS (which indicates the phone's geographic location on a minute-by-minute basis) offers advertisers new opportunities. Some of them are experimenting with ads and offers aimed at customers based on their location at a particular moment. There are technical hurdles before this scene becomes commonplace, but it illustrates the pinpoint geographic targeting coming in the near future.

Smartphones Embedded with GPS (Global Positioning System) Can Be Used