"Publicity":
A) is generally less useful than advertising for promoting a truly new product.
B) is mass selling that avoids paying media costs.
C) is any paid form of nonpersonal presentation of ideas, goods, or services by an identified sponsor.
D) is more expensive than all other promotion methods.
E) None of these alternatives for "publicity" is true.

Question

Quizplus · Accepted Answer

Publicity is any unpaid form of nonpersonal presentation of ideas, goods, or services.