Some firms are forced to use direct distribution when they can't find intermediaries willing to carry innovative, new products.
Correct Answer:
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Q8: Selling direct-to-customer is more common with business
Q9: Many business products are sold direct, but
Q10: The Internet is making it possible for
Q11: Aggressive, market-oriented intermediaries are almost always available
Q12: Direct marketing is primarily concerned with Promotion,
Q14: A wholesaler might help a producer by
Q15: A channel of distribution is a series
Q16: The terms "direct marketing" and "direct distribution"
Q17: The Internet gives large firms access to
Q18: Firms that use direct distribution can usually
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