Direct-to-customer channels are rarely used in business markets because they are much more expensive and less efficient than using intermediaries.
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Q2: Product classes help marketing managers understand how
Q3: Place is concerned with the selection and
Q4: Place decisions make goods and services available
Q5: A producer who wants to reach certain
Q6: Firms that use direct marketing promotion may
Q7: With the Internet, even very small specialized
Q8: Selling direct-to-customer is more common with business
Q9: Many business products are sold direct, but
Q10: The Internet is making it possible for
Q11: Aggressive, market-oriented intermediaries are almost always available
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