Channels of distribution:
A) that include intermediaries result in higher distribution costs than channels without intermediaries.
B) should be designed to increase discrepancies of quantity between producers and consumers.
C) usually do not involve conflicts as long as each channel member has profit as a goal.
D) usually require longer-term planning than other market mix elements because channel decisions are more difficult to change quickly.
E) are always characterized by conflict among channel members.

Question

Quizplus · Accepted Answer

Channels of distribution usually require longer-term planning because they involve choosing intermediaries, determining the roles of each intermediary, and establishing relationships with them. These decisions are difficult to change quickly, so planning for channels should be done carefully.

Channels of Distribution