Which of the following scenarios illustrates how really new product ideas disrupt the old ways of doing things?
A) The introduction of a new digital video recorder by a firm, which made video-cassette recorders for TVs obsolete
B) The introduction of a new range of cell phones by a firm, which has better features than those offered by its competitors
C) The addition of a new flavored breakfast cereal to a firm's existing line of breakfast cereals
D) The deletion of an existing product from a firm's line of perfumes because it isn't producing much profit

Question

Quizplus · Accepted Answer

Digital video recorders have pretty much replaced video-cassette recorders for TVs. Likewise, cell phones are replacing landline phones and point-and-shoot cameras. Really new product ideas disrupt the old ways of doing things-not only for marketers, but also for customers.

Which of the Following Scenarios Illustrates How Really New Product