Successful companies should ______.
A) leave the new product development process to anyone who happens to be interested in taking the initiative
B) only leave the new product development process to someone from the sales department
C) put a person, a team, or a department in charge of the new product development process
D) not allow the top-level management to get involved in the new product development process
E) not put anyone in charge of the new product development process

Question

Quizplus · Accepted Answer

Rather than leaving new-product development to someone who just happens to be interested in taking the initiative, successful companies put someone in charge. It may be a person, department, or team. Product development is not a casual thing-it's a major component in achieving success.

Successful Companies Should ______