In the context of new product development, which of the following observations is true regarding the balance of market needs and company resources?
A) Marketing managers must recognize that new product projects need to meet return-on-investment goals.
B) A company's R&D specialists, operations, and marketing personnel must work independently to evaluate the feasibility of new ideas.
C) Marketing managers need to develop elaborate marketing plans for goods or services even if the firm can't produce them at a given point.
D) Marketing managers should avoid pinpointing competition.

Question

Quizplus · Accepted Answer

Marketing managers must recognize that new product projects need to meet return-on-investment goals. Team members from R&D and production should provide insights about the company's capabilities and costs to produce. It isn't sensible for a marketing manager to develop elaborate marketing plans for goods or services that the firm simply can't produce-or produce profitably. Clearly, a balancing act is involved here.

In the Context of New Product Development, Which of the Following