When getting information for marketing decisions,the marketing manager:
A) may use both internal and external sources of information.
B) may need to make some decisions based on incomplete information.
C) may need to rely on his or her own instincts to make some decisions.
D) should have access to ongoing information about business performance.
E) all of these alternatives are correct.

Question

Quizplus · Accepted Answer

Marketing managers for some companies make decisions based on their own judgment with very little hard data, but changes are under way. A continual flow of information is available and quickly accessible from an MIS.

When Getting Information for Marketing Decisions,the Marketing Manager