Sweets Galore, the manufacturer of Rainbow brand lollipops, decided to expand into manufacturing liqueur-filled chocolate truffles. Its buying process for the chocolates, liqueurs, and molds was extensive, and included setting product specifications and evaluating sources of supply. This is an example of a

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The expansion into a new product line requires Sweets Galore to go through a new-task buying process, which involves setting new product specifications and evaluating new sources of supply. This is different from a straight rebuy or modified rebuy, where the company is simply reordering supplies they have used before, or making some minor adjustments to their current purchasing decisions.

Sweets Galore, the Manufacturer of Rainbow Brand Lollipops, Decided to Expand