Question 1

At its website, Tylenol identifies the top headache triggers and offers solutions to headache sufferers. Tylenol is focusing on satisfying what level in the hierarchy of needs?

Accepted Answer

Safety needs are concerned with protection and physical well-being (perhaps involving health, financial security, medicine, and exercise).

Question 2

______ needs are concerned with things that involve a person's interaction with others.

Accepted Answer

Social needs are concerned with love, friendship, status, and esteem-things that involve a person's interaction with others.

Question 3

Hallmark advertises its gift items with the popular tagline, "When you care enough to send the very best." Here, Hallmark's marketing effort focuses on satisfying what level in the hierarchy of needs?

Accepted Answer

Social needs are concerned with love, friendship, status, and esteem, things that involve a person's interaction with others.

Question 4

Which of the following are examples of "personal needs"?

Accepted Answer

Personal needs are concerned with an individual's need for personal satisfaction and are unrelated to what others think or do. Examples include accomplishment, fun, freedom, and relaxation.

Question 5

Newman's Own (a salad dressing brand) donates 100 percent of its after-tax profits to progressive causes. Newman's Own is focusing on satisfying what level in the hierarchy of needs?

Accepted Answer

Personal needs are concerned with an individual's need for personal satisfaction and are unrelated to what others think or do. A desire to make the world a better place is an example.

Question 6

The text discusses a four-level hierarchy of needs. Which of the following is NOT included in that model?

Accepted Answer

A four-level "hierarchy of needs" model includes physiological needs, safety needs, social needs, and personal needs.

Question 7

L'Oreal advertises its hair color with the popular tagline, "So it costs a bit more. But I'm worth it!" Here, L'Oreal's marketing effort focuses on satisfying what level in the hierarchy of needs?

Accepted Answer

Personal needs are concerned with an individual's need for personal satisfaction and are unrelated to what others think or do. L'Oreal is aiming at personal satisfaction.

Question 8

Harley Owners Group connects motorcycle riders to one another. This group is focusing on satisfying what level in the hierarchy of needs?

Accepted Answer

Social needs are concerned with love, friendship, status, and esteem, things that involve a person's interaction with others.

Question 9

Ranked from lowest level to highest level, the "hierarchy of needs" model includes:

Accepted Answer

The lowest-level needs are physiological. After these, come safety, social, and personal needs.

Question 10

Physiological needs are concerned with

Accepted Answer

Physiological needs are concerned with biological needs like food, liquid, rest, and sex.

Question 11

After working for 18 hours, Katrina arrived home exhausted and wanted to go straight to sleep. Katrina's need to sleep is a ______________ need.

Accepted Answer

Physiological needs are concerned with biological needs like food, liquid, rest, and sex.

Question 12

The Cleveland Water Department promotes its safe water with a catchy tagline, "The label says Fiji because it's not bottled in Cleveland." Here, the Cleveland Water Department's marketing effort focuses on satisfying what level in the hierarchy of needs?

Accepted Answer

Physiological needs are concerned with biological needs like food, liquid, rest, and sex.

Question 13

Frustrated by a lack of freedom to make decisions at her work, Betty quit her job to find one with greater independence. What type of need motivated Betty's actions?

Accepted Answer

Psychological needs are concerned with nurturing, curiosity, independence, and love.

Question 14

Good marketing managers know that

Accepted Answer

Drives are internal to the individual, that is, they are the reasons behind certain behavior patterns. Marketing managers cannot create internal drives in consumers.

Question 15

According to the "hierarchy of needs" model, the first needs most people try to satisfy are their ______________ needs.

Accepted Answer

A four-level "hierarchy of needs" shows that the lowest level needs (physiological) come first and then come safety, social, and personal needs.

Question 16

When a consumer actually purchases a particular product it is the direct result of a

Accepted Answer

In marketing, a product purchase results from a drive to satisfy some need.

Question 17

Allstate Insurance promotes its auto and home insurance by telling consumers, "You're in good hands with Allstate." Which of the following types of needs is Allstate trying to satisfy?

Accepted Answer

Safety needs are concerned with protection and physical well-being (perhaps involving health, financial security, medicine, and exercise).

Question 18

In the PSSP Hierarchy of Needs model, which level is illustrated by a Fidelity campaign on TV that proclaims its IRA is a sound investment for the future?

Accepted Answer

Safety needs are concerned with protection and physical well-being, such as financial security.

Question 19

Needs such as accomplishment and relaxation, which are unrelated to what others think or do, are known as:

Accepted Answer

Personal needs are concerned with an individual's need for personal satisfaction and are unrelated to what others think or do. Examples include accomplishment, fun, freedom, and relaxation.

Question 20

The American Heart Association promotes its awareness campaign with the popular tagline, "Learn and Live." Here, The American Heart Association's marketing effort focuses on satisfying what level in the hierarchy of needs?

Accepted Answer

Safety needs are concerned with protection and physical well-being (perhaps involving health, financial security, medicine, and exercise).

Quiz 5: Final Consumers and Their Buying Behavior

At its website, Tylenol identifies the top headache triggers and offers solutions to headache sufferers. Tylenol is focusing on satisfying what level in the hierarchy of needs?

______ needs are concerned with things that involve a person's interaction with others.

Hallmark advertises its gift items with the popular tagline, "When you care enough to send the very best." Here, Hallmark's marketing effort focuses on satisfying what level in the hierarchy of needs?

Which of the following are examples of "personal needs"?

Newman's Own (a salad dressing brand) donates 100 percent of its after-tax profits to progressive causes. Newman's Own is focusing on satisfying what level in the hierarchy of needs?

The text discusses a four-level hierarchy of needs. Which of the following is NOT included in that model?

L'Oreal advertises its hair color with the popular tagline, "So it costs a bit more. But I'm worth it!" Here, L'Oreal's marketing effort focuses on satisfying what level in the hierarchy of needs?

Harley Owners Group connects motorcycle riders to one another. This group is focusing on satisfying what level in the hierarchy of needs?

Ranked from lowest level to highest level, the "hierarchy of needs" model includes:

Physiological needs are concerned with

After working for 18 hours, Katrina arrived home exhausted and wanted to go straight to sleep. Katrina's need to sleep is a ______________ need.

The Cleveland Water Department promotes its safe water with a catchy tagline, "The label says Fiji because it's not bottled in Cleveland." Here, the Cleveland Water Department's marketing effort focuses on satisfying what level in the hierarchy of needs?

Frustrated by a lack of freedom to make decisions at her work, Betty quit her job to find one with greater independence. What type of need motivated Betty's actions?

Good marketing managers know that

According to the "hierarchy of needs" model, the first needs most people try to satisfy are their ______________ needs.

When a consumer actually purchases a particular product it is the direct result of a

Allstate Insurance promotes its auto and home insurance by telling consumers, "You're in good hands with Allstate." Which of the following types of needs is Allstate trying to satisfy?

In the PSSP Hierarchy of Needs model, which level is illustrated by a Fidelity campaign on TV that proclaims its IRA is a sound investment for the future?

Needs such as accomplishment and relaxation, which are unrelated to what others think or do, are known as:

The American Heart Association promotes its awareness campaign with the popular tagline, "Learn and Live." Here, The American Heart Association's marketing effort focuses on satisfying what level in the hierarchy of needs?