Using one or two demographic dimensions to describe market segments usually does not provide enough detail for planning a marketing strategy.

Question

Quizplus · Accepted Answer

This is because demographic dimensions alone do not capture the full range of variables that influence consumer behavior, such as lifestyles, attitudes, and purchasing habits. To develop a comprehensive marketing strategy, additional segmentation variables such as psychographic and behavioral factors need to be considered.

Using One or Two Demographic Dimensions to Describe Market Segments