Customer type
A) should be defined by identifying the buyer instead of the user.
B) should be assigned a nickname that describes all potential types of customers.
C) must always consider intermediaries even if they are not final users.
D) refers to the final consumer or user of a product type.
E) none of these alternatives is correct.

Question

Quizplus · Accepted Answer

Customer type refers to the final consumer or user of a product type. To define customer type, marketers should identify the final consumer or user of the product type, rather than the buyer-if they are different.

Customer Type