A generic market definition includes
A) customer (user) needs, customer types, geographic area, and product type.
B) customer (user) needs, customer types, and geographic area.
C) customer (user) needs, customer types, product design, and product type.
D) customer types, product design, and product type.
E) customer types, product design, product type, and customer needs.

Question

Quizplus · Accepted Answer

A generic market definition includes identifying the needs of the customer (user) and the types of customers within a specific geographic area. While product type may be important, it is not essential to a generic market definition, and product design is even less significant. Hence option B - customer (user) needs, customer types, and geographic area - is the best choice.

A Generic Market Definition Includes